Minimal Alternatives to Cluttered Package Design

Nesquick - Minimalist Effect in the Maximalist Market - Design by Antrepo

Design group Antrepo, founded by Mehmet Gozetlik, created these alternative package designs for well-known brands. They were not intended to serve as an official proposal to the companies, but rather as an exercise to stimulate thinking about simplicity.

Minimalist Effect in the Maximalist Market strips down the cluttered design of many contemporary consumer products to only the most essential elements. Each of the three or four variations for a brand is increasingly minimalist. Excess information, illustrations, colors, and borders or shadows are removed, and sometimes even logos and fonts are changed to less complicated designs. Nutella, Red Bull, Guinness, Pringles, and Durex are a few of the brands that receive this treatment.

“Our brains are bombarded by an extreme information overload every single day … For this very reason, considering the magnitude of the amount of information in the 21st century, “minimalism” should not be regarded as a fad,” Gozetlik said in an interview.

Durex - Minimalist Effect in the Maximalist Market - Design by Antrepo Toffifee - Minimalist Effect in the Maximalist Market - Design by Antrepo Schweppes - Minimalist Effect in the Maximalist Market - Design by Antrepo Red Bull - Minimalist Effect in the Maximalist Market - Design by Antrepo Pringles - Minimalist Effect in the Maximalist Market - Design by Antrepo Polo - Minimalist Effect in the Maximalist Market - Design by Antrepo Nutella - Minimalist Effect in the Maximalist Market - Design by Antrepo Nestle Corn Flakes - Minimalist Effect in the Maximalist Market - Design by Antrepo Nesquick - Minimalist Effect in the Maximalist Market - Design by Antrepo Mr Muscle - Minimalist Effect in the Maximalist Market - Design by Antrepo M and M - Minimalist Effect in the Maximalist Market - Design by Antrepo Lindt - Minimalist Effect in the Maximalist Market - Design by Antrepo Guinness - Minimalist Effect in the Maximalist Market - Design by Antrepo

 

Tom is a writer, artist, and multi-media guru from Pennsylvania, U.S. He holds a Master's in Journalism and Mass Communication, but he has also taken several university-level courses in fine arts, art appreciation, graphic design, printmaking, and Asian art. He has been blogging for Monde Mosaic since February 2014.

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