Driv Loo is the founder and art director behind LIE (Little Ideas Everyday), a design studio in Malaysia. These images, which he calls “daily practice on nonsense ideas,” show his philosophy of constantly seeking fresh approaches and taking the time to explore design each day. These are simple and uncluttered, yet demonstrate carefully planned and executed concepts and showcase vivid colors. Although they are photographs, the truly inspired part of the work is the art direction and set design, which uses toys, cut paper, pencils, and other everyday objects in a creative way.
Via Behance
